A young Laos man whose modelling talent was discovered on the catwalk in Vietnam will be taking to the international stage this year to promote the fashion of his homeland.
Saysettha Keophilavan, 25, currently pursuing a master's degree in foreign relations in Hanoi to add to his bachelor's degree in international politics, has been described as having the perfect body for modelling and the perfect height of 183 centimetres. Several clothing brands in Vietnam have hired him.
Laos' profile in show business and other fields has soared in recent years, its artists' popularity extending to neighbouring countries. With the fashion scene burgeoning in Laos, Saysettha was inspired to return home to help promote Lao brands both locally and abroad, bringing with him the experience gained in Vietnam.
One clothing manufacturer, the Fashion House, had him touting its snazzy "Men Folder" line. Saysettha next teamed up with First Modelinglao for his debut as a model in Laos and is now setting his sights further afield, envisaging a career in couturier fashion and possibly in entertainment as well.
First Modelinglao founder Viengsamone Chittarath spotted saw Saysettha's pictures on Facebook and Instagram and four months ago persuaded him to work for the brand.
One promotional event was the recent premiere of the Lao film "Above It All" at the National Culture Hall in Vientiane. Saysettha met several celebrities from various fields, which inspired him to continue in the fashion scene and perhaps venture into other areas that would further raise his public profile. He's now considering modelling for local magazines to gain wider recognition.
Viengsamone sent Saysettha's portfolio to the Malaysian organiser of the Mr and Ms Culture Asia contest coming up in Kuala Lumpur in June and October, with models from the 10 Southeast Asian countries participating. Saysettha hopes to be one of them.
Viengsamone is backing Saysettha every step of the way and hopes his fellow Lao will follow his success story as he goes international.